Announcing my new book: FIRED UP!

And it's now available for preorder!

I’m so thrilled announce my new book: Fired Up: How to Turn Your Spark Into a Flame and Come Alive at Any Age. This guide to figuring out what lights you up and learning how to live on fire will be published June 17^th, 2025 and you can preorder a copy now.  

If you’ve ever wondered whether you’re living a life that’s smaller than you thought it would be, or if you’ve found yourself stuck in a job that drains you, or if your days are driven by other people’s wants and needs instead of your own desires, I wrote this book for you.  

If you’ve been ashamed to want more, or you’re disappointed that you haven’t yet accomplished the things that really matter to you, or you’re looking back and realizing you’ve just been going through the motions, or you’re afraid you’re too old or it’s too late to chase what you want, I wrote this book for you. 

If you’re looking at the world with despair and disappointment, unsure of what you can do, or with hope and curiosity about how you might make the change you wish to see, I wrote this book for you. 

Here is the official description: 

Too many of us are living on autopilot. We believe we’re too old, too busy, or too inexperienced to go after what we really want. Shannon Watts needs you to know: you couldn’t be more wrong. For women ready to stop playing it small, Fired Up invites you to shatter your self-imposed limitations and unleash your potential so you can finally start living the life you deserve.

Since starting Moms Demand Action, the nation’s largest grassroots organization against gun violence, Watts has helped thousands of women step off the sidelines and into their power. What most of us don’t realize is that inside all of us is a spark, waiting to be ignited. The catalyst for your life’s meaning and joy, this is often the solution to many of the world’s problems—and when properly nurtured, this spark has the potential to transform not only your life, but the world beyond.

One of my goals in writing this book is to build a community of women from all backgrounds, beliefs, passions, and skills who will use this book as a catalyst to become Firestarters. Firestarters are women who make the choice to prioritize their desires over societal expectations. They own their narratives and trust themselves above all else, letting their desires guide them in life. They’re fiercely alive and unapologetically themselves, taking risks and embracing failure. They’re always open to finding and following their next fire—no matter where it takes them. 

Let’s start building our Firestarter community together…

Preorders are one of the most important ways to help this book reach as many women and future Firestarters as possible. Preorders signal to publishers and retailers which books are worth investing in during the book’s launch and lifespan. Join the Firestarter community and order a copy for yourself and one for the Firestarter in your life.  

If you preorder, you’ll automatically receive some amazing bonuses, including:

• Free admission to Firestarter University: A year-long online community, led by Shannon, that will guide readers in various aspects of igniting their fire. Begins September 2025.

• An early chapter from the book 

• Printable Firestarter affirmation cards 

• Twenty-five early purchasers will be selected to receive a “shout out” video from Shannon to a Firestarter they want to celebrate and encourage. 

• One-year free subscription to Playing with Fire Substack 

Maybe you want to build a fire that will burn it all to the ground, or maybe you need stoke a fire simply to keep you warm.  Whatever your intentions are, I’m here to show you how.  

PS: See the cover reveal and recent essay in Maria Shriver’s Sunday Paper!